The British Basketball League are extending their reach to both existing and potential new fans after a signing a deal with FreeSports who will broadcast a number of games during the remainder of the season.
Starting with the BBL Cup Final on 28th January at Arena Birmingham, the recently launched free to air sports channel will show one game per week each weekend.
Agreed in conjunction with BBL Rights owner Perform, the agreement will see the BBL being shown across a number of platforms and will complement existing weekly coverage by both BBC Sport and UNILAD- as well as Livebasketball.tv who show every BBL game.
Richard Webb, Operations Manager at FreeSports commented: “We are delighted to be showcasing the UK’s top basketball League on television and thrilled that we can bring free access to over 18 million UK homes.
BBL games to be shown LIVE on @FreeSportsUK – available in over 18 million homes! ?
Weekly game starting with Sunday's Cup Final ?
— BBL (@BBLofficial) January 22, 2018
“Basketball is now the second most played sport by school children in the UK with over 35% participating so we believe it only right that British Basketball is put front and centre in the continued growth of the sport.”
BBL Commercial Director, Bob Hope added: “In an exciting development we would like to welcome FreeSports as a brand new BBL partner. FreeSports is to televise 15 live BBL games, commencing January 28, 2018 to the end of the current season. The additional exposure this provides, will give The British Basketball League unprecedented media coverage, substantially increasing our viewing audience of League games and adding further to our commercial appeal.
“Most significantly, this new agreement will provide fans with the opportunity to watch an additional game each week, free to air, on traditional big screen television format, thereby adding to the value of the online and mobile options provided by our other media partners, BBC Sport, UNILAD and LiveBasketballTV.”
Sun 28th Jan: BBL Cup Final – Worcester v Cheshire – 3.30pm
Sat 3rd Feb: Leicester Riders v Manchester Giants – 7.30pm
Fri 9th Feb: DBL Sharks Sheffield v Leicester Riders – 7.30pm
Fri 16th Feb: Worcester Wolves v Glasgow Rocks – 7.30pm
Fri 23rd Feb: Leicester Riders v DBL Sharks Sheffield – 7.30pm
Sun 4th March: BBL Trophy Final – 3.30pm
Sun 11th March: London Lions v Bristol Flyers – 4pm
Sun 18th March: Glasgow Rocks v DBL Sharks Sheffield – 5.00pm
Sun 25th March: Surrey Scorchers v Esh Group Eagles Newcastle – 2.00pm
Sun 1st April: DBL Sharks Sheffield v Leeds Force – 2.00pm
*Further games will be announced
FreeSports is currently available via Freeview Channel 95, Sky Channel 424, FreeSat Channel 252. Talk Talk Channel 95 and BT Vision Channel 95. For more information, go to www.freesports.tv