BBL games to go free-to-view on YouTube

The 2019/20 British Basketball League (BBL), Cup, Trophy and Play-Off games will be free-to-view on the BBL’s dedicated YouTube channel.

In an unprecedented move for a top-tier UK professional sporting league, BBL games will be available for fans to view completely subscription and charge free. Games will be able to be viewed either live or on-demand. The flexibility of being able to watch basketball action at a time that best suits fans reflects the habits of how viewers are increasingly choosing to consume major sporting events and occasions.

Bob Hope, BBL’s Commercial Director said: “I am delighted to be able to announce that barring venue changes and access challenges, the vast majority of BBL games will be made available on YouTube. Being in control of our broadcast rights and moving all the action free-to-view will be a real game-changer. This move will allow increased viewing opportunities for our existing fanbase and will act as a prominent shop-window for attracting new fans to the BBL.”

“This exciting move will see more eyes on the sport than ever as there is a significant younger audience out there that we wish to engage with – this audience is of the generation that is not accustomed to paying for their sporting content, so with this move we are addressing their needs.”

This announcement is central to BBL’s overall media strategy of driving new audiences to the sport by offering a compelling mix of live free-to-view games along with video-on-demand and short-form game snippets. This is a first in the history of the league.

Most BBL games will be made available on YouTube withstanding venue changes or unforeseen access or technical circumstances. The fans are being encouraged to subscribe to the BBL YouTube channel CLICK HERE clicking the reminder bell, or to sign up for the BBL newsletter CLICK HERE.