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Beanser backs Leicester Riders

Leicester Riders and Beanser have agreed a partnership for the retail app to sponsor British basketball’s oldest club and the reigning BBL Play-Off Champions for the 2019-20 season.

The Riders professional teams has been one of the most successful in the UK in recent years and they have a highly successful women’s team, and a player pathway recognized to be amongst the best in the UK. They also offer a range of corporate facilities at the Morningside Arena.

“Riders are a great asset for the city of Leicester and have shown sustained excellence over a period of time,” said Hiten Dave, Managing Director at Beanser.

“They also provide great family entertainment, and a superb game night experience. Helping businesses like the Riders to achieve their potential is part of the mission of Beanser through our unique on-line app, and we are pleased to have the opportunity to be associated with them.”

Riders Chairman Kevin Routledge added, “Online is the way forward as the Riders seek out new fans to attract to the games, and Beanser has a unique understanding of the market and can help us build awareness.

“The partnership with Beanser will help us invest in our customer out-reach so we are delighted to get their support which will allow us to further improve the way our fans can interact with us.”