Bristol Flyers today revealed Xledger as its new principal partner on a two-year deal.
The cloud-based finance software provider has announced it is expanding its partnership with Bristol Sport, by becoming front of jersey sponsor for the Flyers’ 2020-21 home and away kit.
At a time when many businesses are withdrawing their commercial agreements with sporting organisations around the country, Xledger UK continues to invest in Bristol Sport, remaining the Ashton Gate Stadium South Stand sponsor for a second year, whilst also supporting the Bristol Bears Academy as part of its partnership.
From its UK HQ in Bristol, Xledger provides cloud-based finance software for mid-market organisations. With more than 10,000 customers in over 60 countries, the company is embarking on a period of significant expansion.
“We’re excited to further grow our partnership with Bristol Sport, not only because it’s home to a selection of great teams but because our organisations share a collective vision for celebrating community through sporting achievement,” said Mark Pullen, CEO of Xledger.
“Basketball is a diverse and exciting sport, and although this has been a challenging year for teams around the world, we can’t wait to catch our first game as the new proud sponsors.”
Mark Kelly, Bristol Sport Managing Director said, “We’re delighted to welcome Xledger as principal partner for the Flyers for the next two seasons.
“As the new Sporting Quarter at Ashton Gate develops, bringing the Flyers to BS3, it becomes even more important to align ourselves with key partners who can help us grow on and off the court and share the same ambition for success in our community.
“Xledger are already part of the Bristol Sport family, being Bears Academy and Ashton Gate sponsors and I very much look forward to working alongside them with Andreas Kapoulas and the Bristol Flyers team.”
Ian Halliwell, Sales and Marketing Director added: “Xledger is a tech company with a mission. We have ambitious growth plans. Bristol Sport provides a number of excellent sporting platforms through which we can build our brand awareness whilst positively investing in and impacting our local community.”